Brand Guidelines

V.01

Brand Usage & Visual System

OCG — ONCHAIN GAMES

A dark, minimalist, cyber-operator interface designed to feel secure, high-stakes, and infrastructure-grade — not playful or promotional.

Brand Essence

What OCG Is

OCG is a consumer-grade, on-chain gaming platform built for high-frequency usage, self-custody, and verifiable settlement.

It sits at the intersection of:

Operator-grade gaming infrastructure
Consumer blockchain UX
High-volume, repeat on-chain interactions

What OCG Is Not

Not a meme casino

Not a token incentive farm

Not a cartoon gambling product

Not a hype-driven Web3 experiment

Tone

Serious, calm, transparent, confident.

Core Brand Idea

Certified logic. On-chain settlement. User-owned value.

OCG represents the best of two worlds: Trusted, regulated gaming logic + Trust-minimized, verifiable execution on-chain.

Color System

Background

#0A0A0A

Surface

#0E0E0E

Primary Accent

#22C55E

Text Primary

#FFFFFF

Philosophy

High contrast, cold tones only, no warm colors, no gradients unless extremely subtle.

Primary Accent Usage

Used sparingly. Signals action, readiness, confirmation.

Principle

Color communicates trust and precision — not excitement.

Typography

Headings

DISPLAY TEXT

Condensed, modern sans-serif
Uppercase only
Strong geometry
Slight techno feel

Body Text

Clean and readable body text for content.

Clean, neutral sans-serif
Highly readable
No stylization

Short headlines

Clear hierarchy

No decorative fonts

No handwritten or playful styles

No exaggerated weights

Typography should feel like infrastructure UI, not marketing fluff.

Logo Usage

Logo Do

Flat design

Monochrome friendly

Works on dark backgrounds

Scales well to small sizes

Logo Don't

No mascots

No gambling icons (dice, chips, cards)

No 3D chrome effects

No aggressive glow

Logo should feel professional, restrained, inevitable.

UI Style & Components

Layout

Wide spacing, horizontal rhythm, content feels curated not crowded.

Cards

Dark surfaces, no borders, soft elevation via contrast, minimal hover.

Buttons

Primary in green, secondary in neutral. Clear states: idle/hover/active.

Motion

Subtle, mechanical. No bouncy animations. Motion feels intentional.

Button Examples

UX Philosophy

User First Principles

No custody of funds
No deposits
No withdrawal friction
Bets and payouts happen directly in wallet

Session UX

Users explicitly set limits
Time-based sessions
Clear caps on risk
Transparent contract authorization

"You are always in control."

Transparency & Trust

Design Must Communicate

Verifiable systems

Predictable outcomes

Observability

Safety without complexity

Avoid

Dark patterns

Hidden mechanics

Emotional manipulation

Artificial urgency

Do & Don't Summary

Use restraint

Favor clarity over flash

Emphasize trust visually

Keep everything calm and deliberate

Don't

Use casino clichés

Over-animate

Over-brand

Chase hype trends

Brand Personality

If OCG were a person:

CalmConfidentTechnicalHonestSlightly intimidating in a good way

Not loud.

Not flashy.

Not desperate for attention.

Design North Star

If it looks exciting, it's probably wrong.

If it looks trustworthy, it's probably right.